Image from chrisbrownworld.com - Chris Brown's official website.
Ever noticed the line in Chris Brown's hit single "Forever" chorus:
"Double your pleasure, double your fun" ?
Well,the line is a short remark to an old "Double Mint" chewing gum
Check out the secret: the William Wrigley Jr. Company planned to reveal this in Tuesday: "Forever" is actually planned for a commercial.
The Wall St. Journal reported that "Translation Advertising" the branding firm run by Jay-Z and Steve "The Commissioner" Stoute, was hired to "upgrade" Wrigley Jr. slogans.
Chris Brown with hip hop producer "Polow Da Don" made a "fresh" version for the original Double Mint jingle in February after hired by Wrigley. Later Chris Brown changed a few lyrics and "upgraded" the jingle to "Forever".
As we all know Jive made PR and realeased the song as a single and as a music video.
The TV commercial jingle (which is short version of "Forever") is planned to be aired with other lyrics except "double your pleasure" line.